Customer Privacy Policy

1. Data We Collect

When you register as a LetLoyal customer, we collect your name, mobile phone number, and email address. Optionally, you may provide your date of birth and gender. We also record your visit and redemption history with each merchant you interact with.

2. How We Use Your Data

Your personal data is used solely to operate your loyalty card account — tracking visits, calculating rewards, and enabling redemption at participating merchants. We never sell your personal data to third parties or use it for advertising.

3. Data Sharing

Merchants you visit can see your first name and a masked phone number (e.g. 98••••666) to identify you during redemption. No other personal data is shared with merchants. We do not share your data with any other third parties except as required by law.

4. Your Rights Under DPDP Act 2023

Under the Digital Personal Data Protection Act 2023, you have the right to:

• Access — request a summary of personal data we hold about you.
• Correction — ask us to correct inaccurate or incomplete data.
• Erasure — request deletion of your account and all associated personal data.
• Portability — receive a copy of your data in a machine-readable format.
• Grievance redressal — raise a complaint and receive a response within 30 days.
• Nomination — nominate a representative to exercise your rights on your behalf.

To exercise any of these rights, use the "Delete My Account" option in your My Rewards page, or contact us at hello@letloyal.com.

5. Analytics Consent

Optional usage analytics (Microsoft Clarity) are only activated with your explicit opt-in consent. You can change your analytics preference at any time from Account Settings in the My Rewards page.

6. Grievance Officer

All data-related grievances are handled by the LetLoyal founding team.
Email: hello@letloyal.com
Response time: Acknowledged within 48 hours; resolved within 30 days.